Tri Star Featured in Billboard’s 2025 Business Management Report
We’re pleased to share that Tri Star Sports & Entertainment Group was included in Billboard’s 2025 Business Management report, the publication’s annual overview of firms guiding talent through the financial and operational complexities of today’s entertainment industry. The recognition reflects the firm’s continued focus on structured leadership, long-term strategy, and disciplined execution across its client portfolio.
This year’s feature highlights Founder & CEO Lou Taylor, Chief Growth Officer Lahteefah ‘Lah’ Parramore, and Business Managers Bret Guest and Rummy Le Guevel. Their inclusion reflects the firm’s collaborative leadership model and the depth of expertise that guides clients across touring, catalog strategy, operations, and financial planning.
Strategic Execution in a Changing Market
Billboard’s report underscores Tri Star’s role in providing steady guidance during a period of significant industry change. Over the past year, the firm supported major tour launches, advised on complex catalog transactions, and helped clients navigate key financial and operational decision points in an increasingly dynamic marketplace.
The feature also notes Tri Star’s strategic expansion through the acquisition of The LRW Group. Lahteefah Parramore, now serving as Chief Growth Officer, plays a central role in aligning long-term growth initiatives with the evolving needs of artists, executives, and creators, while strengthening resources across the firm’s offices.
Navigating Today’s Entertainment Realities
The report highlights the growing influence of platforms such as TikTok and the challenges that accompany rapid visibility. While short-form exposure can accelerate awareness, sustained success requires strong infrastructure, financial clarity, and experienced guidance. Tri Star’s work increasingly centers on helping clients translate momentum into durable opportunity, ensuring growth is supported by systems that prioritize stability and long-term value.
As Lou Taylor notes in the piece, the real test lies in helping clients convert sudden visibility into sustainable revenue while steering them through the complexities of an ever-changing entertainment economy. Supporting clients through that transition, especially during periods of fast-paced growth, has become a core part of Tri Star’s work.
Strengthening Teams Across Markets
With teams based in Nashville, West Hollywood, and Miami, Tri Star operates with a unified, cross-market approach serving artists, athletes, executives, entrepreneurs, and family offices. The firm’s leadership structure, represented across its executive and management teams, reflects a commitment to accountability, collaboration, and consistent decision-making.
This year’s Billboard recognition reinforces the importance of organized processes, clear communication, and aligned leadership in supporting clients at every stage of their careers.
Looking Ahead
Tri Star’s inclusion in Billboard’s Business Management report highlights a leadership approach rooted in consistency and care. As the entertainment landscape evolves, the firm remains focused on helping clients make informed decisions that support both immediate goals and long-term stability.
For more on Billboard’s 2025 Business Management report, visit Billboard.com
