Tri Star Acquires The LRW Group: Expanding Our Vision Across the Nation
We’re excited to announce a major milestone for Tri Star Sports & Entertainment Group: the acquisition of The LRW Group, a respected Miami-based business management firm serving Fortune 500 clients and top entertainment and music talent.
This acquisition is more than geographic growth—it’s a bold statement about who we are and where we’re headed.
Strengthening Our Bi-Coastal Footprint
The LRW Group’s deep expertise and strong East Coast relationships enhance Tri Star’s presence in a key market. Alongside our offices in West Hollywood and Nashville, this expansion gives us a powerful platform to serve clients coast to coast.
A Landmark Moment for Women in Leadership
This partnership highlights Tri Star’s unwavering commitment to women’s leadership. Lahteefah “Lah” Parramore, CPA and founder of The LRW Group, joins our executive team as Chief Growth Officer. With Lah’s addition, Tri Star’s entire C-suite is now led by women—a rare distinction in our industry.
In a field where women hold less than 20% of executive roles, this milestone is about more than numbers. It’s about visibility, representation, and proving that leadership excellence knows no gender. It’s about inspiring the next generation of women to see the highest levels of leadership as their rightful place.
A Shared Vision for the Future
Lou Taylor, CEO of Tri Star, and Lah Parramore bring complementary strengths to this partnership. Lah’s pioneering work in wealth and legacy-building has earned recognition from Billboard and Variety. As Chief Growth Officer, she will lead our East Coast expansion, leveraging her client relationships and industry expertise to drive growth and innovation.
“This acquisition proves what’s possible when women lead with vision and purpose,” Lou said. “With an all-women C-suite, we’re not just breaking ceilings—we’re building new ones.”
Lah added, “Partnering with Tri Star lets us scale our vision beyond what’s possible alone. We share core values and a commitment to disrupt the industry and redefine what’s possible for our clients and teams.”
What This Means for Our Clients
At Tri Star, exceptional service means understanding clients’ needs holistically—from wealth management and tax strategy to touring infrastructure and legacy planning. The LRW Group shares this philosophy. Together, we combine Tri Star’s comprehensive multi-family office capabilities with LRW’s personalized, values-driven approach to create unmatched value for artists, athletes, executives, and entrepreneurs.
This acquisition positions Tri Star to lead with boldness and purpose, shaping the future of entertainment business management.
Welcome to the Tri Star family, Lah and the entire LRW Group team. Together, we’re redefining leadership and opportunity in our industry.
